Sunday, September 6, 2009

Release Me - Behind the scenes of the new musicvideo - Article

Agnes borrows from - Britney
Here starts the Swedish star's U.S. career
LONG BEACH. Here is where Agnes Carlsson record her first foreign video.
"Nojesbladet" was there when the 21-year-old singer added the foundation for what will be her springboard into the U.S. market.
- "Idol" feels very far away right now, says the Vanersborg girl who won the contest 2005.

It is the middle of the night.
We are in an abandoned port warehouse far out on Terminal Island in Long Beach.
The lighting is dim. The locale represents a blackclub.
Agnes is in the middle of the dance floor in a glittering dress.
Behind her, she has about 30 dancers and extras. From the speakers roar "Release Me", which is her debut song in the U.S.

Another 50 persons are involved in the production.
- It's unbelievable. Here their is one person to each job. It is so professional, says Agnes.
There was already a video recorded in Sweden.
But it was rejected by the American label, Interscope.
- She looked too grown up - as 28, says director Thomas Kloss, Austria, which previously made "Bottle Pop" for the Pussycat dolls.

Therefore, he has borrowed from the early Britney. In a scene where Agnes is singing in the recording studio, she has a ponytail.
- Now she looks like she is 20. It feels both hip and fun and fit the audience better, he says.

New images of the break
Agnes seems to have no objection.
The broad smile that rests between takes on her lips was not affected by the fact that she's already been here for eight hours.
- I do not feel tired, she assured.
- It's just fun.
Not even when it's recording pause, she may be left in peace. A promotional photograph dragging away her to a corrugated, rusty tin wall.
He gets her to pose in various positions and take the picture image on the image.

"Can relax"
- Stop it now, cry Kloss while the camera and camera trolley rails are moved to a new position.
- She needs to rest. She has several hours of work ahead of her. She will be completely exhausted.
In the makeup trailer later Agnes reflects the turnaround her life has taken.
- It's the first time I am in Los Angeles and now I get to work with the best in the industry. I feel like I just can relax and concentrate on what I should do.

By: Magnus Sundholm Aftonbladet

Contracts worth £ 7 million (1 million dollars)
  • As "Nojesbladet" previously disclosed Agnes has signed a contract with the world's largest record company, Interscope and Geffen.
  • According to "Nojesbladet", she gets more than seven million in so-called "signing bonus.
  • The agreement means that she will launch in North America and Japan.
  • The focus on the Swedish singer has already launched in the U.S.
  • The song "Release Me" has been released to clubs and is available on iTunes. 16th September will be the debut of the video.
  • The Japanese market will have to wait until next year.

2 comments:

  1. This is great for Agnes.
    I really hope that she becomes very successful in the US.
    Everything is in place for her to be very popular.

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  2. That would have to be 7 million SEK. That's approx. 1 million USD and 600,000 GBP :)

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